[Date]

[Addressee]

Dear [Name]:

Welcome to the city of [city].  We are pleased that you have 
chosen this as your new home and know that you will enjoy 
living here. 

[Name of firm] has been in business since [year] and we carry 
a complete line of the finest brand names of appliances 
available.  In addition to new appliances, we also offer rebuilt 
and used models, which are sold with our personal warranty.  
We will also accept your older appliance as a trade-in if you 
decide to purchase a new one from us.  Should you require 
service on one of your appliances that is no longer under 
warranty, our service department will make the necessary 
repairs and provide you with a one year guaranty on all parts 
replaced. 

As our way of welcoming you as a new customer, we have 
enclosed a certificate entitling you to a 5% discount on any 
purchase of new merchandise over $100. Please come and 
visit us soon. 

Very truly yours,