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Woo The Buyer's Limbic Mind Or All Your Efforts Are Wasted
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If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people buy from one business instead of another is no more logical than the bayin...
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If Spam Vigilantes Break Out Of Cyberspace...
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The following is based on a true story. Any resemblance to what is today happening on the Internet is, sadly, a figment of my own personal experience.
I found myself returning to the office at 9:50 p.m. I walked to my office door. I pla...
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What Advertising Can And Can't Do For You
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Mostly, advertising is misused and misunderstood. A lot of people confuse "marketing" with "advertising." Advertising is a part of marketing, but not the whole thing! The downside of the "misunderstanding" is that small businesses look at this as their only means of getting sales for their business. Many times, the result is miss-spent money with little to show in return.
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Free Publicity---A TV Reporter Shares The Secrets
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Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores? After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs g...
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Network At Events
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Some people are naturals in a crowd. They seem to be able to strike up a conversation, remember names, always get their key points covered and never feel like hiding behind the fern in the corner. Most of us have a bit more trouble. Connecting with the right business contacts in a crowd of strangers can be an intimidating task.
It helps to have a few strategies to follow to get the networking ball rolling.
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