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Monday, December 06, 2004
The Myth Of Being Your Own Boss
by G. H. Bey
I am sure that you have read the following statement in many business opportunity advertisements: "BE YOUR OWN BOSS!" This statement implies that you don't have to answer to anyone, that you are the one in charge, that you make all of the decisions.
If you have just started, or are thinking about starting your own one person home-based business because you want to be your own boss, take a good look before you leap.
Sure, it's great being your own boss but it is important to understand what this really means. If you think that being your own boss is going to allow you more time for fun, games and relaxation, you don't understand what being your own boss is all about. Below are some things that you might want to consider in taking on the responsibility of being your own boss.
Do you know why you want to be your own boss? Is it because you don't want other people telling you what to do? Do you think it will be easier to make a lot of money? Do you think you will be able to work whenever you want to? This all may sound good to you but it is a distorted picture of what it means to be your own boss.
DO YOU HAVE WHAT IT TAKES TO BE YOUR OWN BOSS?
Many small businesses fail because people don't realize that being your own boss is a huge responsibility. You must be a self-starter. There won't be anyone to tell you what you need to do. You have to be your own motivator. You will be the one to see that the task is done from start to finish. You must be willing to take responsibility for the mistakes that you make. And you will have to be your own cheerleader, give yourself a pat on the back when the job is well done.
Are you a problem solver? Are you willing to take the advice of others? Are you flexible, can you adept to change? Give serious consideration to the above questions, they could be key factors as to whether your business succeeds or fails.
If you think that being your own boss is going to free you from having other people telling you what to do, here is something that you should understand. The fact is, you are going to have a lot of people telling you what to do. Who? Your customers will be telling you what to do and you had better listen to them, or your business won't last very long.
Yes, your customers are going to tell you what they want and what they don't want. They are going to tell you how much they want, when they want it and how much they are willing to pay for it. If you are a savvy business person, you are going to make every effort to listen to what they are telling you to do and to act on it. If you don't do what your customers ask you to do, they will fire you. So, who's really the boss?
Being your own boss can give you more freedom and independence, and millions of entrepreneurs are enjoying operating their own businesses, but if you are planning on trying your hand at being your own boss, you will still have to listen to the real boss -- your customers.
G.H. Bey has been in mail order marketing for over 10 years and is willing to offer you the benefit of his experience, free of charge.
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