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Wednesday, March 08, 2000
Use Stickers to Improve Mail Response
by Dr. Kevin Nunley
Business presentation expert Tom Antion recently sent me a copy of his new book "Wake 'Em Up!" I could tell Tom knows what he's talking about as soon as I saw the package. It practically jumped out of the pile of mail.
Tom adorns his mailer with brightly colored stickers. His mailing label features a red logo along with his photo. How many mailers come with a photo of the person who sent it? It's a real attention getter.
Tom also puts several orange stickers with his web site address on the package.
Stickers and labels are a great way to make letters and packages stand out and get opened. Printers specializing in stickers are everywhere (think of all the items produced in your area that require professionally done labels). The strength of the glue can be varied from easy-to-remove to almost permanent.
Copy shops can usually handle small runs. For just a few stickers, use your laser printer on colored labels available at any office supply store./
Dr. Kevin Nunley provides short articles on a wide variety of marketing and sales subjects. He supplies marketing advice and copywriting fast and at a low cost. Dr. Nunley is a veteran broadcaster and marketing consultant.
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