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Monday, December 06, 2004
Postcard Marketing
by Dr. Kevin Nunley
Postcards are one of the most powerful marketing tools you can get. They are cheaper to mail and, because there is no envelope to open, people read your postcard right away.
Postcards have an address side and a "billboard" side where your ad message goes.
Start with a headline that states your main benefit. Follow that with a sub-heading. It is a sentence or two with more words that support your headline. Below your sub-heading, use bullets to list the features of your product or service. Relate each of the features to the benefit it provides. For example, one bullet might read: "Chrome plating smoothes use and saves time."
Last, but certainly not least, include ways to easily contact and buy from you. Many postcards include a "nudge." Next to your order information, give customers a time limit. Let them know how long the offer lasts or when they have to buy to get a special price.
The address side of your postcard should have a phrase in bold that makes people want to turn the card over. A question works well.
Dr. Kevin Nunley provides short articles on a wide variety of marketing and sales subjects. He supplies marketing advice and copywriting fast and at a low cost. Dr. Nunley is a veteran broadcaster and marketing consultant.
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