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Monday, December 06, 2004
Add Something Extra
by Dr. Kevin Nunley
Want lots of customers to rave about you to their friends and business associates? Give them a little something extra.
Studies show that little extras are the fuel behind word-of- mouth. When you add an extra cookie to the order, customers notice.
When a customer starts talking, up to 100 people can eventually hear the story. A customer's referral is the most powerful marketing known.
Look for ways you can deliver extras that don't hurt your bottom line. Include a free report, a brochure of helpful tips, or a bit of personal advice.
Sometimes, small gestures of kindness and concern can go a long way. Offer to find an answer to a customer's question on the Internet. Place a call or email several weeks after the purchase to see how things are working out for the customer. These days, even answering email quickly with a personal note can impress customers. Get involved with charities that your customers care about.
Dr. Kevin Nunley provides short articles on a wide variety of marketing and sales subjects. He supplies marketing advice and copywriting fast and at a low cost. Dr. Nunley is a veteran broadcaster and marketing consultant.
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