Hello Web Marketers,
It's no secret that there's money in matchmaking. Online Personals have become one of Internets most lucrative affiliate opportunities to date. Case studies of Super Affiliates Rosalind Gardner and Jeff Belton who earned over $600,000 through their Online dating sites have made it clear that people will pay for that perfect match.
Now setting aside the old saying "Sex Sells" let us take a closer look at just what it takes to promote your dating service, and how you can rake in your share of the matchmaking fortunes. The fact is you can do it basically without spending much of your own money.
Now of course for starters you'll need your own web page or website. Get your domain name and basically keep your site simple.
You don't have to create any products, but you might want to enhance your site with your own creative value. Maybe a newsletter, tips or other resource.
This is basically up to you and can be very beneficial to your online success. Of course, there are many methods of promotion you can use for your dating service as with any Internet business, but for the most part "Hitting the Search Engines" by all means is the most effective.
Submit your site to the search engines on a regular basis, keeping in mind which search engines to hit and when to hit them. Use the pay per clicks, but study and use them correctly.
According to a survey by the Georgia Institute of Technology, more than 86% of all people find out about other sites through the search engines.
A January 1999 survey conducted by Forrester Research asked web users what they rated as the most effective way of getting them to a web site in the first place. 57% replied search engine positioning, 38% replied email, 35% replied external links, and 28% replied word of mouth.
Another study by WebCMO shows that the most effective way of generating web site traffic is search engine submission.
And, as you may already know, merely submitting your site to the search engines is not enough. Unless your site appears in the top 30 of the major search engines, there is hardly any point in submitting your site at all.
Larry Blake is the chief marketer of several successful web sites and ceo the Infobook-Ezine Network of affiliate programs.
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