ADVERTISE!
Early to bed, Early to rise, Work like crazy, and ADVERTISE!
Do you know what happens when you don’t advertise? NOTHING!
With so many kinds of advertising available, how do you know which method fits you and your product? Advertising falls into four basic categories, as follows:
1. Tell People! Simple isn’t it. But so many people don’t tell people about their product or business. Print advertising is still the most popular form of advertising, with the internet not far behind. But remember - running an ad once is just a waste of money. It takes anywhere from 4 to 7 publications before an ad registers with the public.
2. Get Publicity! Hopefully you will get the good kind! Write a press release, get your picture in the local paper or on the news, do a radio interview, sponsor an event. Anytime you become visible, you (and your business) get publicity.
3. Demonstrating. Vacuum cleaners, cosmetics, auto test drives, home parties. If your product can be demonstrated successfully, it is as good as sold.
4. Personal contacts. You have to meet the customer face to face to make the sale, (as opposed to mail order or internet sales). Insurance, cars - or flea markets are examples of personal solicitation.
Test. Test. Test. When you find what works, stick with it. Good Luck!
Barbara J. Kenzik is retired from a career in retail. She is the author and publisher of "The Original 'Do-It-Yourself' Guide to Wardrobe Planning". She is currently working part time for Coastal Vacations.
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