Joe describes himself as just a guy needing a job. What does he do to find one? Maybe he needs someone to help him. Here's what he does to find a job.

He stoically tells only his intimate circle and family that he needs a job.

He half-heartedly looks at newspaper ads.

He is stumped about how to find his next job. Joe needs a career coach to help him.

Joe has never thought of hiring a career coach, but he reads an article somewhere about what they do. He reluctantly asks his closest friends about how to find someone who works with just "guys like me".

He does find someone to help him and who works with ordinary Joe's, just like him. What will a career coach help Joe with?

A career coach helps Joe assess his strengths and weaknesses. The coach helps him resolve some of his personal conflicts about not having a job. The coach has a list of many resources to help him and is a source of emotional support.

Joe is everyman looking for a job. He may be just a "guy like me", but he needs a coach who will take him seriously and answer his vexing questions about himself.