Ever wonder how to keep in touch with customers, educate prospects, or get some credit for your expertise? Maybe a newsletter is what you need.
Here’s what a newsletter can do:
1) Retain current customers – Send out a regular newsletter to your customers if you want to build loyalty. Fill this type of newsletter with useful information related to your product or service, plus exclusive coupons, discounts or rebates.
2) Educate prospects – A regular newsletter to prospects can include articles that explain WHY your product or service is needed and HOW to use it. Remember, an educated customer tends to be a better customer.
3) Boost credibility – Publishing a newsletter is a way to send out great information with your name on it.
4) Stay in touch - Advertising not in your budget? Exhausted your public relations options? A newsletter can help keep your name in front of your audience.
5) Repeat your message - As you know, repetition is an important facet of successful communications programs. A newsletter can be another way to deliver your message.
6) Control. Control. Control - Audience. Message. Timing. You control it all with a newsletter.
7) Take advantage of the economies of new media – Send out an e-newsletter and you can save on printing and postage. Plus you can use the newsletter as content on your web site.
Think about it. A newsletter may be just the right addition to your marketing communications program. To ensure your newsletter’s success, plan content at least six months ahead, and be sure you assign appropriate resources to the project – both time and money.
Copyright Clairvoyant Communications, Inc.
Claire Cunningham helps companies jumpstart their sales with increased visibility. She shares her expertise on her web site. Sign up there for her monthly e-newsletter, Communiqué. Contact Claire at 1-763-546-0479, 1-612-709-6845 or claire@claircomm.com
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