Power words, like those above, are already implanted deeply in the minds of all your readers simply because of what the words mean.

For example, when I see the word " Discovery ", it evokes a response from within me and draws my attention to the rest of the sentence because Discovery 'means' something to me and most other people.

The Discovery might give me a great advantage before you and others find out if I read about it first. People love to discover things and the word attracts them instantly when they see it.

Just like the words 'Scientific Breakthrough' will immediately draw the attention of most everyone. I can not pass up a headline that has those two words in it. If I see those two words I will always read the rest of your headline. And if the rest of your headline is something I am interested in, then you are well on your way to a new customer.

If the Scientific Breakthrough had to do with a new kind of Hair Growth Formula then I would move on with no interest.

BUT...you at least got me to read the 'full' headline...and you got a lot of other people to read it too!

If the S.cientific Breakthrough had to do with making money you would have had me hooked into reading more and possibly all of your letter.

You got the attention of the maximum number of people with the first two words, then, with the rest of the headline, you weeded out those with no interest and hooked your target prospects.

We love things to be revealed , we love secrets, hidden things, proven things and shocking things...we always have and always will.

To Your Success! Adam Thomas

Copyright © Adam Thomas Adam Thomas is the owner of a site dedicated to helping educate anyone with a desire to build a stable, long-lasting monthly residual income using the latest automated tools and software!
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