Traditionally, business writing uses the "one thing after another" format, which usually means a plain recitation of the facts, circumstances, or whatever else needs to be said.
But, we have a number of other options, and some of them may provide more responses or better responses. Consider the Q & A format, for example:
Question: What's the Q & A format?
Answer: It's a series of questions and answers, used to communicate important information to readers.
Question: Where can a Q & A be used?
Answer: It can be used in advertising, employee communication, or any other business situation where you want to provide written information to other people.
Question: Why or when would you use this format?
Answer: When I have a lot of information and want to keep up the interest of readers, for example. The Q & A format breaks up the information into smaller, more digestable chunks, and makes the content seem less formidable to readers.
Question: But don't you need at least two people for this kind of format?
Answer: In the news media, Q & A means one person asks questions and another person answers. But, in a business writing context, Q & A also can mean the same person asks and answers.
Question: Can you give a real-life example?
Answer: Sure. I wrote one to promote my book, A Manager's Guide to Newsletters: Communicating for Results. In that case, the Q & A provided an insight into my motivations for writing the book, and its evolution from a descriptive to a strategic approach. The material might have been handled conventionally, but the Q & A gave it a ring of detachment with inherently more interest, I think. You can evaluate it for yourself, at:
http://www.managersguide.com/unique.htm .
Question: Is there anything special about writing a Q & A?
Answer: I think a Q & A can take many forms, but generally I'd recommend that you use a conversational tone if possible. By doing that, you'll embrace the conventional sense of a Q & A, which is a discussion between two people.
Question: Did you write this Q & A by yourself?
Answer: Yes.
Question: And who are you?
Answer:
Robert F. Abbott writes and publishes Abbott's Communication Letter. Each week subscribers receive, at no charge, a communication tip that helps them lead or manage effectively. Click here for more information:
http://www.CommunicationNewsletter.com
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