Nowadays there are just too many people trying to give you something of a less (or no) value at a very high price. Why do you buy it? Why do they do it? Will they succeed?
And the question is not about information products. You see, there is a difference between price and value. You don't buy a price, you buy a value. And if a value of a e-book or a book is ten times higher than it's price - you've made a good deal, even if you paid $5000 for a book.
The question here is like this: many people are trying to give you information which they haven't even tried. They've probably heard it from someone, and started to spread a word. But that first person also haven't tested this idea, but heard it from someone. And that one was just too lazy to test it and see that it doesn't work at all.
Well, I've been in this situation many times. One person came to me and told that automatic link exchanges is a fantastic opportunity. I was too stupid and haven't asked him if he tested this technique himself.
I have tried this and got the results. For sometime my site was climbing up in search engines, I've got about 1000 links in just 2 weeks. WooHoo! Yep? Too Early!
Some time passed and one of my sites started falling in search engines and I still can't understand why. Maybe it was a penalization for linking to some page, maybe something else have happened, I don't know. But the fact is later on my site left search engine listings. Well I have worked hard again and got it back, without automatic links anymore.
I don't say that this type of linking is worthless. Maybe for someone it works, but for others - don't. What I am telling is - test, try and analyze everything you hear from someone about some new (or even old) technique to do something really fast. Or some lazy and free way to do something.
Believe me - if there is a lazy and free way to do something - a lot of people have already tried it before. And some of them already succeeded. And started to spread a word. Ten times more people heard about it and came. Tested, it worked and started to spread a word.
Okay, now let's imagine a car with a bumper. Pretty easy? Okay, let's put a bumper sticker in there with a site address. Ah-ha! Ten days later few people came to the site. You told it to your friend and he also put a sticker on his car. Okay, people are still coming. Few years later half a city has bumper stickers with web addresses. Someone comes to you and tell: "Hey! Wanna promote? Put a bumper sticker! It works!"
You put a sticker. But.. Stickers are everywhere already and people don't care about it anymore. Because there are a lot of people who used this free and lazy way for cheap sites with lots of banner links and no info.
So people just don't care about stickers, cause it's something everyone can do. And it's have already been done by millions by the time you hear about that. Even if you invented it. Information nowadays spreading so fast that your invention could have been already invented a year ago.
What to do about all this? Try to create new things out of what you already know. Try to invent! Try not to use easy and lazy techniques everyone is telling you about.
Max Clixel is an author of "Clixelling your way to Marketing" website.
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