"While there are pros and cons on each side, I think Martha Stewart's request for 'finality' is brilliant from a public relations standpoint. She is remaining true to her brand no matter what," says Laura L. Link, APR, an 18-year accredited national leader and author in the field of public relations.

"When a brand is working, there is usually no reason to change it. Although there have been arguments that Martha Stewart as a brand was not working anymore, I disagree. She turned her indictment and sentencing into an opportunity to tell the world that they can still count on Martha Stewart.

She even brought the viewer through pictures of the holidays she would be missing, (the unstated being that we will miss her homemaking advice during these holidays) and verbally 'showed" us the garden she hopes to be out of prison in time to plant."