Your website works as your spokesperson presenting the message you wish to convey. Thinking in terms of this analogy often helps you to look at your website from a different angle and make visitor-friendly changes.

Imagine that you have to make an announcement about an exciting event or an opportunity. You have appointed a spokesperson to make a presentation on your behalf to an audience consisting of invitees, interested persons and on-lookers. How would you like her to perform? Your website should do the job of a real, living spokesperson. Following considerations will make your website more presentable.

1) Main Theme - The presentation in the above example has been organized for a particular occasion. Similarly each webpage should be built around a particular theme. It doesn’t help if too much information is given on a webpage on seemingly unrelated issues.

2) Fast Opening - You would certainly not like your spokesperson to be late and make your audience impatient. When a visitor clicks URL of your webpage or is redirected there, the webpage should open real fast. Your webpage gets just a few seconds to engage your visitor’s attention. You would like to your visitors to spend those few seconds looking at your webpage rather than waiting for the webpage to open.

3) Appearance - The spokesperson should have pleasant appearance and should wear a welcoming smile. This is to ensure that the audience is not put off even before start of the presentation. Your webpage should have a pleasant, inviting appearance to attract your visitor. If spokesperson is very gorgeous looking, she will distract attention of the audience from the real issue. Your website should avoid loud graphics and distracting colors so that the visitor remains focused on the main theme.

4) Make Text Interesting - You would like your spokesperson to use clear, flowing language, keep the audience interested and gradually lead to the main theme. The presentation should be interactive made lively by stories, snippets etc. Monotonous speech should be avoided. All these ideas can be incorporated while designing the website. The text should be broken into small paragraphs of 4-5 sentences or less, subtitles should be added for clarity, key words should be made bold. These are some ideas to make text more readable. Often a visitor will see only titles and subtitles. Therefore on their own the title and subtitles should convey the basic message.

5) Highlight Benefits - Other methods can be used to make the audience interested. The audience is really interested in what benefits they will derive; therefore this point should be highlighted sufficiently. The visitor to a website is interested in what is there for her. The potential benefits to the visitors should form a part of the main theme. This is an important consideration and cannot be over-emphasized.

6) Free gifts or Bonus - The audience attending the conference can be given gifts – after all they are investing there time for the presentation. The website can also offer several incentives to the visitors and lure her to visit again and again. Free ebooks, subscription to newsletters, links to related resources, articles and additional information are some of the simplest incentives which can be offered to the visitor.