It's that time of year again. Millions of people are wrapping up their Christmas shopping and stores are gearing up for post-Christmas markdowns. Last season's inventory has to be moved out quickly as the new floods in. Sales teams everywhere are hustling to meet year-end projections.

Enter the online press release: Written to proclaim your business to the world; Optimized to be found in keyword searches relevant to your business; Distributed to thousands of web resources for maximum exposure; Linking back to your website to increase traffic and search engine rankings.

It's no joke. Interactive press releases are a vital part of the future of online SEO, marketing, and public relations. Press release distribution should be channeled toward relevant markets to maximize effectiveness. Statistics show that every press release I’ve written for a client has been viewed online at least 40,000 times. That's no joke for such an affordable service.

The end of the year doesn't have to be a drag. Take action. Spend less and get more. The company budget says this is the perfect end of year campaign.