To buy art intelligently, the more you know, the better. You can become a wise collector
with patience and discipline.
Learn as much as you can about the artist and the distinctive aspects of his or her work.
Ask why some pieces are more highly-valued than other pieces. Don’t just grab at
‘bargains’. Generally, the more renowned the artist is, the pricier the work.
- The artist’s date of birth and demise (if applicable)
- The artist’s training credentials
- The artist’s place of work and residence
- Positions, roles or titles held by the artist
- Places and countries where the artist’s work has been exhibited
- Organizations which the artist is associated with
- Collections which have the artist’s work
- Honors bestowed upon the artist
- Publications and other media which refer to the artist
- Factors which distinguish the artist from other artists (for example, being a master in
a certain technique)
How long has the artist been exhibiting and selling art? Any accomplishments? Who owns
the artist’s work? The artist has more stature if his or her work is in the permanent
collections of major institutions like museums.
When buying from an online dealer, look out for details about the artist, such as in an
“About the Artist” page like the one on my website, Cherish Collectibles:
http://www.cherishcollectibles.com/site/1256072/page/459196
2) HOW IMPORTANT IS THE ARTWORK?
Next, evaluate the artwork’s importance.
Get Familiar
Study the artist’s work. Look at the different periods in the artist’s career. Each piece of art
should be assessed in its context. View as many samples of the artist’s work as possible.
Talk to people who are knowledgeable about the artist’s work. Ask the dealer to educate
you about the distinctive features of the artist’s work.
Reproductions And Originals
Reproductions come in many forms today, and some are excellent copies of the originals.
To see some exquisite reproduction Edna Hibel art, with a twist, go to: http://
www.cherishcollectibles.com/site/1256072/page/606878
Another variation can be found at:
http://www.cherishcollectibles.com/site/1256072/page/485701
Modern digital printing technology makes it possible to produce canvas prints which are
almost indistinguishable from the original, such as these giclees at: http://
www.cherishcollectibles.com/site/1256072/page/485683
Buying reproductions is fine as long as you know what you are getting. Originals, of
course, always have better value.
Major And Minor Works
Not all originals are worth collecting. Learn to identify whether a work is major or minor,
as major art pieces are worth more. Find out how significant that piece is compared to
other specimens of the artist’s art. Is it a good example of the type of work that the artist
is renowned for? Most novice art collectors prefer to focus on typical pieces. Collecting
atypical pieces requires a strong sense of adventure.
Early And Late Works
Most people tend to go for early works. However, late works can also be highly-collectible.
It all depends on who the artist is. Some artists actually become more accomplished and
creative as they advance in age, experimenting with different techniques and styles and
producing art which is more complex than anything done earlier.
Best Phases
Good periods are when the artist is considered to have produced superior work.
Collectors generally home in on the best examples of the artist’s art from the ‘best’
phases.
Unique Or Cookie-Cutter Art?
Shrewd art connoisseurs favor artists who have demonstrated genuine creativity and
originality, and who are always experimenting and evolving. Collections featuring such
pieces are certainly more desirable than collections of cookie-cutter art.
Condition Of The Artwork
It’s natural for old art pieces to have some flaws, such as slight soiling. Major flaws – like
fading, discoloration, large tears, unusual trimming - are the ones to watch out for. Such
flaws can significantly diminish the dollar value of an artwork.
Buy From Reliable Sources
If you’re making your purchase through an online dealer, make sure that the dealer has a
secure online payment system, offers proper packing, courier and insurance services, and
has a fair return policy. If you buy from unauthorized dealers, auctions (including those on
the internet), private individuals and flea markets, you’re on your own.
3) WHAT IS THE ARTWORK’S HISTORY AND DOCUMENTATION?
Provenance
This refers to the background and pedigreed of an artwork. Art with an illustrious
provenance is more desirable than art with a non-descript background.
Ask questions like:
- What kind of caliber does the artwork have?
- Is it associated with any significant event or party?
- Was it commissioned to mark an important occasion?
- What is the caliber of the commissioning party?
- Where has the art been exhibited?
- What kind of media exposure has it received?
- Has it received any honors or awards?
- Who has possessed it before?
- Are there any interesting stories behind it?
- Has anything been published about it?
- Has it been reproduced (with permission) in anything noteworthy or prestigious?
Documentation
Gather any documentation about the piece, such as certificates of authenticity, receipts,
copies of publications where the art was mentioned, or signed photographs of the artist.
Separate fact from fiction. If you hear any anecdotes about the work, write them down and
try to get them verified.
Documentation can influence marketability and value. People are more attracted to art that
they can understand.
Documents Can Also Have Value
Good documentation helps to increase the value of the art, but well-kept documents can
also have value in due time. Signed photographs of the artist or gallery brochures, receipts
of the sale, reviews, certificates of authenticity – all these can have some historical and
commercial value some day. Think of the Titanic.
4) IS THE ASKING PRICE FAIR?
Compared to a lesser piece of art, the artwork may seem expensive, so make sure that you
compare prices only with similar pieces, whether by the same artist or by artists of similar
caliber who create similar work. Prices may fluctuate over time, so satisfy yourself that the
price is fair at that particular point in time.
Smart art collecting requires quite a bit of sleuthing. If you have a genuine interest in art,
you will find this stimulating and fascinating, adding to the pleasure of art collecting.