• It’s been said Winston Churchill’s oratory saved Britain from defeat in World War II. His “Never Give In” speech lasted six minutes and “Blood Sweet and Tears” was even shorter, two and half minutes.

• Over one hundred years ago, Susan B. Anthony made one of the strongest speeches ever for woman’s rights, and she did it in less than five minutes.

Huff offers a five-step worksheet to “say it in six.”

1. “Let’s get right to the point. There’s a burning issue here that we need to discuss….”

2. “Here’s a quick overview – just a bit of background….”

3. “This led to an idea….”

4. “This idea will more than pay for itself. Here’s the payoff….”

5. “Here’s what we need from you to get going….”

Dale Carnegie in his book, Effective Speaking, suggests a similar format:

Example: Offer an incident that illustrates the main idea you wish to convey.

Point: In clear-cut terms, make your point. Action: Tell the audience what you want them to do.

Benefit: Give them the benefit for doing what you ask.

I recommend clients structure their thoughts by answering these questions:

1. What is the one message, mission or theme you want to communicate?

2. What are the sub-themes that fall under the central theme (can you limit to three)?

3. What examples and/or personal stories bring life to these sub-themes?

4. What action do you want your audience to take?

5. What is the benefit to them for taking this action?

Brevity is short, but it is not shallow. By structuring your presentations around these five questions, you’ll streamline your communications, stay on point, maintain the audiences’ attention and stimulate them to action.

"The Career Engineer" Randy Siegel works with organizations to take high-potential employees and give them the leadership and communications skills they need to be successful as they rise through the organization.
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