How To Make Your Ads Irresistible.
Advertising plays a great role in boosting a business up to the sky.
They are the medium for you to climb up without any ropes. Ads
give us a reason to buy a single product instead of another. They
are the medium by which a particular company highlights it's
products benefits in a way that sounds to be interesting.
You often see that ads maker do use of small kids, well known
personality to have a look on their ad. Or they may work on
laughter approach to get hold on viewers. It's all about our daily
life that is our offline life. But now we have to apply this principle
in our online work life and it really works.
Most of us might post our messages to classified ads sites,
newsgroups, e-mail discussion lists, message boards, or FFA sites
etc. We all do it to get ourselves noticed which really propels our
online sales. But what if all these methods don't serve their purpose?
Is it anything wrong going on which is hindering your online success?
Let's take an example of daily life. You see an ad on TV and you
will continue to see it till its end if you find it interesting or of your
use. The same goes with an online world. People will usually read
the subject line before they read your ad or message. So what
important to get your ad noticed is a strong attractive subject
line. It's not a tough part of the job to make it a revealing one.
Here are the simple but tricky tips to do so:-
1. Text Formatting:
Make a smart combination of capital letters with lower case letters.
Don't put it in an unorganized way but put in a way that is smart to
look on. For example: "Completely FREE Offer". Here the word free in
upper case surely grabs an attention. Don't use all capital letters in
your ads. Use a genuine mix of both case letters.
Using all uppercase may looks hard to read on and it also seems to be
unprofessional. You can highlight some words that you want to stress
on. You can also format some words with a different color. But don't
make your ad copy unprofessional to look on.
2. Use Attention Grabbers:
The other ways to catch hold your viewers eyes are attention grabbing
words. You can begin your subject line with words like "STOP!", "LOOK"
etc. People will surely read on thinking that it's a distinct thing and they
don't leave it unturned.
The most commonly attention grabbing word are "FREE" and "YOU".
These words really attract a heavy traffic to your site. You can also add
text symbols like *,#, etc in your subject line. For example: Join Today
For This *Incredible* Offer.
3. Ask Questions:
Just ask a simple question in your subject line. Remember this question
must be connected with their problems or desires. With this point you
can ask them a question in their words.
It means ask them in a manner that they are feeling. Ask them if they
want something or want to get rid of something. For example: You can
question like this "Want to grow your online business?" or "Are you
suffering from acne?" You have looked here that these question are
simple in their language but they are in the words of your viewers.
4. Emphasize on Facts:
Remember that human possess a brain to think. So don't try to rip them
by stating unbelievable claims. Use the right language with right figures.
For example: "Earn $12,000,000 just by filling this survey". No one will
ever click on this ad as his brain triggers that it is a wrong fact. Make
them believe that what you are telling is the thing you have already
done and have succeeded in.
5. Use Real Proofs:
This is the easiest going way to believe that you are stating a true fact.
You can include a testimonial, a comment or statistics to prove your
product. A testimonial must be one which is stating your products
benefits and proving it's uniqueness. You can also put your products
statistics showing that you have earned from it and others can also.
Well these are some points to ponder on. So just review your ad copy
and look on that you have put a right thing on it's right place.
Raamakant S. is Student of AmbatchMasterPublisher program. To learn more about Ambatchmasterpublisher program, visit:
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