Internet Marketers who are looking to capitalize on a niche market will generally focus on one sub category of that particular market and run with it. While niche marketing is good, this does not mean that you shouldn’t pay attention to the broad market as a whole. Understanding what drives the market and what direction the trends are leading to will make it that more possible for you to succeed.

What Is The Big Picture?

Understanding the current status of your chosen markets means you have to first identify the current economic variables. There can be many factors that you should look for but I suggest focusing on:

How is business in your broad market? What does the Federal Reserve Board think? Is there a somewhat predictable cycle determining production and consumer spending? What sectors are doing well? What sectors are lagging?

You know that you want to be a niche marketer, everything on the Internet suggests that this is the best route to take. But how do you decide what niche to pick?

One thing that I did was research on what consumers were most interested in concerning my broad niche of Internet Marketing. A good resource that I found for this was www.score.org. Trolling forums and focus groups in your market area is also an invaluable tool, I especially like www.seomoz.org. Another thing you can do if you are lucky enough to have an opt-in list is to send out emails to your list and ask them what they wanted to learn more about. If you do not already have a list your main goal would be to build a general prospects list, perhaps several and ask them questions. Run more than one list at a time and compare the results. What do they have in common? This is where you should live. Building lists is a science unto itself and not covered in this article but you can find more information at http://www.bizwaremagic.com/opt-in.htm.

Once you get that data:

Size Up The Niche Market