One of the smartest decisions I've made in my marketing services business was the decision to offer high-end platinum-style coaching programs.
Practically overnight I added another six-figure income stream to my marketing services business. That quickly set off a chain of events that are also now bringing in a high six-figure income.
Platinum-Style Programs (what I call PSPs for short) are typically year-long packages of services, often including in-person retreat intensives, as well as telecoaching, teleseminars and other program benefits. PSPs can be offered collectively for a group, or privately for an individual. One of the PSP marketing strategies is to form a group of between 6-50 members.
Platinum Style-Programs are perfect for any type of coaching, consulting, training, organizing, design or speaking business. They lock clients into your services for a longer period of time which makes it possible for you to create better outcomes with your clients. They even out your cash flow so you can focus on doing what you do best instead of constantly requiring the need to implement new marketing strategies.
What distinguishes a PSP from other types of coaching groups?
1) A higher price point.
PSPs can run anywhere from $800.00 per month to as much as $3,000.00 per month, or more. If that sounds high to you, consider this: when clients pay more for services, they typically achieve better results. Why? Because they're motivated to take themselves—and their investment—seriously.
2) Greater accountability.
In a regular coaching group or teleseminar program, clients can attend group telecoaching calls...or not. No one really holds them accountable for showing up and doing what they said they were going to do.
In a PSP, clients are usually held accountable for honoring their commitments, thereby breaking through barriers and accomplishing more. In my Platinum Program, clients are expected to complete a monthly check-in form that details their accomplishments, obstacles, upcoming action steps and tools needed to move forward.
Offering accountability cannot be over emphasized, which is why in my newer platinum programs I'm requesting that each client publicly declare their monthly goals to the rest of their group members.
4) Greater personal attention and relationship between you and your client.
To qualify a Platinum-Style Program, one of your marketing strategies will be to offer more one-on-one personalized coaching and support than you do in any of your other packages.
For example, in my regular Platinum Program, participants receive private success coaching with me every other month, in addition to in-person retreats, monthly group success coaching calls, teleseminars and other program benefits. In my Platinum Plus Program, clients coach with me twice each month, in addition to in-person retreats, monthly group calls and unlimited email access to me.
I've coached many clients to successfully launch their own Platinum-Style Programs, often starting first by offering a program to an individual client (which offers the benefit availability any time of the year) and then later on creating a Platinum Program group with a specific start and end date.
Platinum clients call forward the best in us as a coach, trainer, organizer or designer. Platinum-Style Programs don't require a big list to get started. The beauty of them is you can start one immediately with very little marketing.
I now run two different regular Platinum groups, and my Platinum-Plus program. Platinum groups are an exciting, fun and highly lucrative way to create close-knit, soul-fulfilling client relationships.
I love the intimacy and connection I have with each of my Platinum success coaching clients, and my Platinum clients love feeling special, privileged and even more fully focused on creating success in their businesses.
Award winning small business expert Kendall SummerHawk is the "Horse Whisperer for Business." Visit http://www.KendallSummerHawk.com
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