I live in Southern California. There is a freeway that I travel on, almost every weekday. It takes me past Edison Field, where the CA Angels play. On my way home, the average speed is about 3 MPH. (Really, no exaggeration). So I have a lot of time to notice all the advertisements around the stadium.

A few weeks ago, one of the billboards really caught my attention. Not because of the great ad, though. Because of what seemed to be missing.

Let me try to explain this billboard. On the right side, there is a logo that says IMG. On the left side, a picture of a man, with the name "Eric Karros" underneath. I'm assuming he's a baseball player because underneath all this, in the center, are the words, "Two Winners In One City. Let's See What We Can Do For Your Business."

That's it. Nothing else. I have studied that billboard, almost every day for 3 weeks, and I have yet to discover any contact information. No phone number, no address, no URL. NOTHING!

At first I thought I must be missing it. I mean, I don't know how much it costs to put up a full size billboard right across the freeway from Angel Stadium, but I DO know that it can't be cheap. It absolutely amazed me that a company would spend such a significant amount of their advertising budget and not include any means of contact.

Then I thought, maybe it was a mistake, and it would be corrected. "Maybe the company will even get some free ad time out of this!" I thought. But within a week, I started seeing this billboard in other areas of the city. And they were all the same! No contact information.

Now here's my question to you; How can I "see what they can do for my business" if I don't know how to contact them?

Do they really expect ME to do all the work to get in touch with them? Am I supposed to call information, which will cost me $.75, and find out where this company is, get their phone number, all just for the privilege of giving them my money? I don't think so......As far as I'm concerned, they just lost a potential sale.