1. Tell Who You Are - (What is the purpose of your page? or why are you in business? In my opinion web presence is like a giant business card......to be seen by world wide web community....Where are you located? When are you available? And on the Web Community you can tell them about yourself 24 hours a day...seven days a week.)
2. Tell What You Do - (Products or Services offered...What you have to offer...) What makes youunique (How are you different from others? How long have you been doing this?)
3. Why would people want to do business with you? (If possible, get testimonials from customers....If you have done certain jobs that are recognized in community...tell about them.)
4. Tell about your company, employees (make customer familiar with your company...make them feel like when they come to you they already know you and your staff.)
5. Don't leave your customers (web visitors) hanging...tell them what to do, i.e.: should they call you? email? fax? for more info? or with questions? This is what you have to offer and this is how to get it.
6. Always keep your web page simple...easy to read..easy to understand...Don't overload with lots of useless pictures..or graphics. Keep it simple.