Wherever reputable businesses search for new customers, so do crooks. Phone fraud is a multi-billion dollar business and if you own a phone, you're a potential victim. Most telephone calls are made by legitimate businesses offering legitimate products or services. But, there is no way to positively determine if a sales call is on the up and up simply by talking with someone.

The only method to avoid being phone scammed that is guaranteed effective 100% of the time is to refuse all phone sales. However, the ability to purchase over the phone is quite convenient. It's a privilege, in fact. Should you allow yourself to have your privileges corralled by the mere potential for theft? Rather than surrendering, fight back. There is an alternative to avoiding phone sales altogether. That is to become informed.

As a well informed consumer, you can insulate yourself from getting burned. Most victims of fraud wait until after they've been parted from their money before contacting a regulatory agency; it is far better to make that call beforehand and see what information is available. Here's how to become bulletproof without giving up the privilege of purchasing by phone:

• Always request written information, by mail, about the product, service, investment, or charity being represented. Ask what state or federal agencies the firm is regulated by and/or is required to be registered with.
• Insist on enough time to review the information sent to you before being contacted again.
• Don't expect; INSPECT! Check out the company or organization. Don't assume everything you see in print is accurate and reliable. That is exactly what the few swindlers who would put something in writing would expect you to assume. If it's a major purchase or investment, request a copy of the same information be sent to your accountant or attorney.
• Evasiveness here may be a tip-off that you have a shyster on the line. Ask what recourse you would have if you make a purchase and are not satisfied.
• Finally, never make a purchase or investment that you don't fully understand. Don't allow the wrong kind of pride to keep you from asking questions.