Get Rid Of Everything On The Home Page
Put what you now call your home page inside your web site and use it as a directory to navigate your site. Set up a new home page, its sole purpose should be to attract a major search engine and funnel the visitors inside, to your site's directory. The home page should not contain any frames, tables or scripts of any kind. Use plain simple html consisting of title, headlines, links and body copy, perhaps even a small graphic or two. You don't even need meta tags on the home page.

Use More Than One Site
Retailers do it in the real world so why limit yourself to one location in the virtual world. What is hosting going to cost you, $25.00 a month? That's a drip in a ocean compared to the enormous boost in traffic that more sites will bring. Start with six web sites, mirror the content, put slightly different headlines and meta tags on each of the mirrored pages. If your original site consisted of 10 pages, you now have 60 pages working for you in the search engines. Since mirroring is being frowned on by some lately, you might want to get around this by making each site into a different product category. Simply make each site highly targeted to one product line and tie the look and feel of the various sites together by using the same graphic design style and logos.

Cross Linking
Very important, make sure each page inside your site (not the home pages) links to all your other sites and pages. Each internal page will contain 59 links, the best way to do this is with a 1x1 pixel transparent gif. Doing this will beat the link popularity penalty that's employed by several search engines. It will also create a self maintaining "stickiness". Now it doesn't matter if the engine tosses out all your pages except two of them. When it comes to crawl again, the two pages that stuck in the index have links to all your other pages, and the crawler will find them again.

Set Up 150 Doorway Pages (I call them hook pages)
Yes it seems like a lot, but if you have products from 10 manufacturers and they each have 10 different models, that's 100 hook pages per manufacturer or 1000 hook pages in all. Just start with your most popular makes and models, or generic product categories. Make two a week and you'll have over 100 hook pages working for you in the search engines by the end of the year. Will you be accused of spamming the engine, no. They are not going to penalize you for providing legitimate pages that contain content that people are actually searching for. Do hook pages still work, yes. Hook pages are my number one source for generating visitors. They work extremely well.

Invert Your Database
Someone once told you that an online database is a good thing, well not if you want to be found in the search engines. If your database contains 2000 items, there might be 100 different makes or models and they each have 20 different accessories. Make a static web page for each make or model. That will give you 100 additional highly targeted pages working for you in the search engines. Price changes are easy if your html software is like mine and can make global changes to everything in a folder. Just add an item number or sku number before the price. Then tell your html software to search and replace all instances of that sku number from old to new price.

Submitting an Announcing
Announce only one page per day to each search engine. If you have 60 web pages it will take 60 days. Just be sure to track which pages have been announced to which search engines. If the search engine specifies that only the home page can be submitted, follow the rules, you have been cookied.

Summary
Get more than one site, mirror the content or put different product categories on each. Just be sure to get domain names with keywords in them. Put up a plain home pages - but they'll be search engine beauties - that lead to your "real" home / directory / navigational pages. Cross link everything with invisible pixels. Write two hook pages a week focusing on both generic product categories and specific makes and models. Wait at least 24 hours before submitting another page from the same domain to the search engines.

There, in less than a year, you've gone from one site with 10 pages, to six sites totaling 60 pages, plus 100 hook pages, plus 100 database pages, to a grand total of 260 pages working for you in the search engines. From 10 to 260, that's 26 times more likely to be found, 26 times greater chance of having just the right keyword density to be "flavor of the month". If you follow this simple formula and put in the "sweat equity" required, you'll always have at least 20 top positioned pages in the 8 major search engines at any given moment in time

Michael W. Campbell is the author of the new internet marketing book "Nothing But 'Net."
Full Author Profile -->