The use of the right colors on your web site can actually increase your sales. When people see certain colors they can change their emotions or they can symbolize things related to the colors. Here are a list of colors with some emotions and symbolizations they can cause:

• Red - love, excitement, warmth
• Pink - romantic, affection, sensuality
• White - purity, peace, perfection
• Blue - sky, water, travel, freedom, truth
• Purple - royalty, dignity
• Black- space, night, authority
• Green - money, calm, envy, greed
• Yellow - light, purity, understanding
• Orange - autumn, youthfulness, fire
• Brown - wood, comfort, strength

Its very important to know which emotions or symbols will trigger your target audience to buy your product or service. If your selling a money-making product, you should use green colors to represent money or bring out the emotion of greed. People also associate comfort and travel with money, so you may want to add some brown and blue colors on your web site.

The same principle can be applied to graphics or pictures of your product on your web site. Package your products with colors that will trigger your audience to buy. If your selling a book about how to be more romantic, use red and pink colors on the cover. These simple web site color techniques will increase your sales

Larry Dotson is owner of L.D. Publishing and author of the free weekly "Your Business" Newsletter. Discover over 40,000 Free eBooks & Web Books when you visit his site.
Full Author Profile -->