Email is quickly changing the way we do business. Many customers now prefer it because of email's speed and convenience.

The downside is you can get swamped with too many messages. One business owner complained, "I get over 300 emails a day and all want an answer."

You could ignore email, but business will suffer. Many customers will simply find another place to buy if you wait more than a day to answer their message.

Keep a file of answers to questions customers often ask. Save them to your desktop or use an email program that lets you use message templates.

Customize each message with the customer's name and a line or two that refers to them, their concern or their business.

Don't spend too much time on any one message. Push yourself to come up with a reply, even when you feel like leaving the message for later. Unanswered email can pile up and quickly become forgotten

Dr. Kevin Nunley provides short articles on a wide variety of marketing and sales subjects. He supplies marketing advice and copywriting fast and at a low cost. Dr. Nunley is a veteran broadcaster and marketing consultant.
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