Now that consumers know they can get just about anything they want through mail and email, there is no reason to make people think you can do it all. Limit your business to the things you do well, the product and services that turn a good profit for you.. Outsource the rest.
I enjoy writing press releases, but don't have time to send them to media. I outsource the sending chores to a group that specializes in media relations. My customers get better service and, when the good word gets around, I get more customers. Customers are impressed when they learn you're outsourcing to a group of experts.
You can also use outsourcing to expand your offerings. A shoe store can also offer shoe repair (outsourced to a repair shop). A web site selling web promotion tools can also provide web design (outsourced to design experts).
Providers will often give you a preferred rate for bringing them new business.
Dr. Kevin Nunley provides short articles on a wide variety of marketing and sales subjects. He supplies marketing advice and copywriting fast and at a low cost. Dr. Nunley is a veteran broadcaster and marketing consultant.
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