Media are constantly looking for new stories and information that will interest their audiences. Chances are, your town has at least one major newspaper, several smaller papers, a few TV stations, a bunch of radio stations and at least one cable company. Local media like to cover local stories. You have a much better chance of getting free publicity from a reporter in your area than from national media.
Send media a press release when you have something new to announce: a new product, service, public service program or alliance with another business.
Small businesses often make good feature stories. Work up a sheet of helpful tips related to your business. Make sure they are things the media audience will be interested in.
Local talk radio stations and programs are constantly in need of interesting guests. Watch for times when your area of expertise fits with a breaking story, holiday or issue the media is covering.
Work with local charities and blow your own horn.
Dr. Kevin Nunley provides short articles on a wide variety of marketing and sales subjects. He supplies marketing advice and copywriting fast and at a low cost. Dr. Nunley is a veteran broadcaster and marketing consultant.
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