One of the most powerful money-making ideas in today's techno-economy is very simple. In our age when just about any job can be done by a machine, attention from a human being is becoming the one thing people will pay big money for.

Think about it. Many firms answer your call with a voice mail system. The recording may offer you several options to answer your question. At no point are you given the chance to talk to a real person.

Sure, this is cost-effective, but wouldn't you be more likely to spend money if the company immediately put you in touch with a real person who could give you answers?

One man built his video sales into $1 million per year simply by answering all email personally and calling customers whenever possible. When the task got too big, he hired a well-trained customer service staff to continue the hands-on personalized service.

As the world gets even more automated with computers and the Internet, customers will pay more and more to get the help of a real person. Provide personalized service and watch your sales grow

Dr. Kevin Nunley provides short articles on a wide variety of marketing and sales subjects. He supplies marketing advice and copywriting fast and at a low cost. Dr. Nunley is a veteran broadcaster and marketing consultant.
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