1. Lots
   The larger the volume of (mostly free) content you have available the better chance you have that potential customers will bookmark your website and visit your website again.
    
2. Unique
   The more unique your content, the better chance you have that people will bookmark your website and visit it again. They can get your unique content only from you.
    
3. Free
   The larger the volume of free content you have available, the better your potential customers can clearly see your ability to meet their needs.
    
4. Relevant
   The more relevant your content is to a specific customer, the better the chance he will do business with you.
    
5. Practical
   The more practically useful your contents is, the better the chance potential customers will do business with you. They need practical (how to) advice they can act on.
    
6. Quality
   The higher the quality of your free content, the more you stand out from the competition. Free quality content is scarce.
    
7. Needs
   The better you understand and address potential customers' specific needs the better... for them and therefore potentially for you, too.

When these characteristics are used in combination their powerful effects are multiplied, for example:

Websites that want to stand out from the crowd should provide lots of unique, free (but valuable), relevant, practical (how to), quality content focussed on the customers' needs.

Warning! There is no correlation between the length of an article and its potential value to you and your business -- especially when considering this article.

Think about it... then act on it

Alwyn Botha is the author of: 'Leveraged Internet Success' a 6-book Series. Book 1: How to leverage the leverage power of the Internet for maximum leveraged success. He helps you to succeed using powerful, leveraged Internet tools and methods.
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