This should be numbers 1, 2 and 3. Even if your feedback has to do with a problem you're having, your response will be faster, and far more helpful if you don't flame the company.
Yes, they've gotten your stats all wrong, but let them know you think they've got a good program, or that you really like how easy it is to navigate their web site.
This is important! Let them know that you appreciate their responsiveness. (Even if does take them a few days to get back to you). If they respond quickly - tell them you appreciate that. I also tell them I believe great customer support, like theirs, is the sign of a solid company (true!).
If they've given you a solution to try to fix your problem, or complaint, let them know if it worked. This is very helpful to their staff, as for every person that tells them about a problem, they know there are many more with the same complaint.
This ties in to the first point. To be taken seriously, you need to make sure your spelling is correct, you've put your name, email address, and ID number or URL in your email. Watch your language (bad language is NEVER acceptable on the net - but especially here).
Being professional and personal do not have to be mutually exclusive! Use this email to show that you are a real person, not "just a pretty username"! If I've had trouble downloading some software, I usually add a PS thanking them again for their time and help because I was getting so frustrated. PS's work well with feedback, as this is the place to really be yourself (now be good), while still being very professional in the body of your email.
The benefits of using feedback effectively?
For one thing - you get positive, fast answers! If there is a problem down the road, you are far more likely to be given the benefit of the doubt, or one-on-one assistance. You could also be informed about new offers or changes before the rest of the pack.
Recently, I became an affiliate of a program I was interested in marketing. The problem was, the link to their site was looooooong, and couldn't be used in an email or newsletter venue. On their web site, they suggested downloading pages to set up my own site.
My Problem
I had all kinds of trouble doing this (I had tried - not a pretty picture). They sent an email to all affiliates reminding them that the best way to market this system is to set up your own site, and that it only takes about 5 minutes to do this. HAH!
I emailed the owner (nicely) that I would love to market his product, however I could not make my own site - and the URL was just too long to market in the ways that are most effective.
The upshot? He very kindly made a site for me with in about 20 minutes! With a short URL! Now, that is the kind of support I'm always looking for! If you interact with the people behind the programs, you'll be pleasantly surprised at the way they treat you!
PS: Don't forget the feedback by phone! Sometimes I'll get calls from a program that I signed up for, but haven't been using. They want to know why, and I tell them! Be as explicit and honest as possible - they'll be very grateful for the information!
Many companies have a great program or product, but take it online without understanding the whole "make-money-online" community. I've been able to help a few by explaining the affiliate phenomenon, and giving suggestions for making their program more attractive to potential members. I've even had companies I don't know call for help, and say they got my name from another company I've talked to. That's the power of feedback!
PSS: Are you curious about the owner of the reseller opportunity that was SO helpful? His name is Scott Covert, and he's written an ebook called: "The Banner Advertising Traffic Machine" which teaches you how to design and make your own banner ads in 3 minutes and get click rates from 5 to 30 times the industry average. To visit his site, go to: http://www.banneradmagic.com/webwealth.htm
Heidi Moore is the Publisher of the ForFreedom Ezine: The ONLY Ezine that GUARANTEES income!
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