Not knowing the one, single thing that visitors come to your page to have satisfied. (If you actually have more than one way of satisfying visitors, then, unless they are intimately related, put them on separate pages. Better yet, separate sites. Think infomercial rather than search engine. Think television show rather than channel surfing.)
In detail. (What did they see and how did they happen to see it? What did they click and why did they click it?)
Even though it was likely designed by some, the U.S. Small Business Administration website probably repels people who say “Later, Dude.” America Online is actually proud that nerds hate America Online. www.XXX.com is designed to repel your grandmother.
Not knowing the likes and dislikes of your page’s reader.
You don’t have to conduct a survey to find out — you will get what you design into it.
Giving your visitors too many options.
Yahoo! adds options to keep their multitude of regular visitors coming back. They did not, and could not, get that multitude with all those options. Ebay.com does not offer email accounts.
Not knowing the age bracket of your page’s reader.
You don’t have to conduct a survey to find out — you will get what you design into it.
Not knowing whether more men read your page than women, or vice versa.
You don’t have to conduct a survey to find out — you will get what you design into it. If you try for both, you will probably get neither.
© Dale Armin Miller is Master-at-arms of the Internet Marketing Success Arsenal!™ “What works online — guaranteed” ... where you can get free, detailed, online-marketing strategies.
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