No other business venture seems to invite, or attract so many people than of selling via mail order. On the surface, it appears to be an easier and faster way to become rich than almost any other method of doing business. All the people in the world are your potential customers; you work from the privacy and comfort of your home; you set your own working hours; and you answer to no one but yourself. But the annoying thing about this is that most mail order business close up soon after they’re started!

In all businesses, if you know the right thing to do and you execute it, it gives what I call ultimate success. Mail order is inclusive. Now here are some right things to do, but it is up to you to execute it and hit ultimate success.

• You should have a product of your own, something you can produce at a very low cost, and sell at top price.
• If you are buying something, advertising and selling it, in order to realize a profit, you have to mark it up at least 100%. This is not an unreasonable mark up for mail order sales.
• In addition to your product, it has to have mass appeal, and it has to be something readily available to your prospective customers except through you.
• The product should be easily innovated without worry of spoiling, aging or other damage. It should be something you can send through the mail, delivered to your customer, for next to nothing in relation to your selling price.
• Research has shown that the best money-making product have a “How to” report such as this one. You don’t have to be a literary genius, or even an experienced writer-to-writer one of these reports. In fact the easiest way is to buy a set of these reports, read each one over, set it aside and write a similar one with more elaboration or from a different point of view.

What if you don’t have the time to write and market these reports? Or, what if you can’t produce one of your own for whatever reason? The next best thing is to purchase a set of these reports with reproduction rights. You could reprint for as a little as one or two cents each, and sell them for one to five dollars each.

Reproduction Rights to the Reports

Now, if you have bought the reproduction rights to the reports, you simply put new titles on them, find new advertising circular and send out new reports yearly. There are a number of mail order self-help reports that have been making the rounds for the past 25 years in this manner. The trick about this approach is that it pushes you ahead of your competitors because after a year, nearly everyone in mail order will have a copy of the reports, and you will be trying just as hard as they are to sell your products.

Advertising Circulars

You should also have advertising circulars, a catalog or a “follow-up” offer with every order you get. Don’t make the mistake of “sending your whole store” in response to every inquiry. You should have a “featured selected plus alternates” approach. This is a prepared sales letter describing the item you’re advertising, and perhaps a listing in catalog style some of your products that tie in with the product order sales letter. In order to maximize profit you should have a prime source that will drop ship orders for you. This is one of the surest and best ways to “learn” the act of selling by mail, but if you really want to make it big, use drop shipping for learning and to back up your primary product with follow-up offers.

Selling your products depends on your advertising. You have to get the word out that your “money-making information” is available for sale. Use small classified typed ads. Place your ads in the largest circulation publications you can find. Observe some of the established mail order reports and copy their methods. Don’t use their ads, instead use them as stimulators for your own original copy.

Profit Investment

This next important step is something that sets you far ahead your competitors. Research I carried out on this have proven and amazing results. A $5 investment in mail-order got $400 in the first 3 months. 50% profit investment got 200/5x400/1= $16,000 = $64,000 profit the next 3 months. Calculate the 50% profit investment in $64,000 and imagine what you get.

Profit Investment is the key to business success.